Brilliant. Truly brilliant. An organization called ColorofChange.org listened to Glenn Beck's hate-filled rants on Fox TV and instead of debating their legitimacy, they used democratic market forces to let him know how the country really feels about him. How'd they do this? By suggesting to Beck's advertisers that they might not want to associate their products with someone shouting over the air waves that the President of the United States is a racist who hates white people.
According to Eric Boelhert at MediaMatters, that simple tactic has caused dozens of high-profile advertisers including Bank of America, Procter & Gamble and WalMart to drop their sponsorship of Glenn Beck's show. Now if he wants to cry, exhort and bemoan the loss of "real Americans" he'll have to find companies who can survive on their earnings from the far right fringe. I can only assume the makers of assult weapons, survival gear and polyester leisure suits might find this audience attractive.
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