After I logged onto my fantasy football league Sunday morning, I turned on FOX (which is the only time I watch that network, oh, except for Glee) and imagine my shock when all the men are wearing hot pink!
The NFL must have read the memo about women watching/participating in fantasy football this year, because they had a HUGE breast cancer awareness campaign yesterday. The men were wearing pink gloves, pink shoes, wrist bands and pink stickers on the helmets. This was very smart for many reasons...
1.SWOON whoever came up with this marketing campaign- I can't believe you got all these guys to wear hot pink-it's all I could see on the field, cute hot pink feet and fingers. I was giggling all day.
2.It didn't seem girly at all (mostly because someone made the wise decision to use hot pink vs. baby pink) it seemed more like a jazzy fashion statement, like NFL meets Studio 54.
3.Fantastic PR for the NFL, here I am, a 30 year old fashion editor praising the NFL on my fashion blog.
The next project should be "NFL supports the arts!", they can all wear opera gloves and patent leather tap shoes. SIGN ME UP.
Love it! It was worth waiting 2 weeks for this blog.
Also love Glee and don't like Fox!
Posted by: Jeanne | October 05, 2009 at 12:57 PM